Time: 15:00 - 16:30 UK Time Presenters: Dr Joachim Schwarz, PhD Todd Sanger and Richard Pugh
Presentations:
1. 'Looking over the Fence' by Richard Pugh - Click here to view the slides
2. 'The Use of Predictive Modelling in Customer Relationship Management' by Joachim Schwarz - Click here to view the slides
3. 'Moving from R&D to Sales and Marketing: the business analytics experience of a statistician at Lilly' by Todd Sanger - Click here to view the slides
Dr Joachim Schwarz
Abstract Predictive Modelling in the field of Customer Relationship Management
The webinar focusses on one main problem of every customer relationship management department: How to identify those customers, which are more likely to e.g. terminate their customer relationship or to buy a new product? One way to solve this is predictive modelling. We will have a look on typical data a company has about their customers, and how it can be used to develop a model to predict a specific customer behaviour. A special focus will be laid on limitations of this approach and, last but not least, its specific potential to generate or to save money.
About the Presenter
Dr Joachim Schwarz, studied mathematics at the Georg August University in Göttingen and at Trinity College in Dublin. He did his PhD in business administration at the private university of Witten / Herdecke, and afterwards, he has more than nine years working experience as manager and team leader in the analytical CRM department of the Deutsche Telekom, with special focus on data mining and predictive modelling. Since winter term 2013, he is professor for business mathematics and statistics at the FOM university of applied sciences in Bonn.
PhD Todd Sanger
Abstract
Moving from R&D to Sales and Marketing: the business analytics experience of a statistician at Lilly Typically, pharmaceutical companies invest more money on sales and marketing than they do on R&D, yet very few statisticians work to support sales and marketing organizations. At Lilly, we created a group of statisticians to support analytical problems in Sales and Marketing. This talk will describe the types of issues we encounter and the statistical techniques we use to tackle these issues.
About the Presenter
Research Fellow, Advanced Analytics at Eli Lilly and Company
Richard Pugh
Abstract
Looking over the fence: What does Data Science mean outside of life sciences and what can we learn? The last 10 years have seen significant growth in companies investing in Big Data, Data Science, Machine Learning and AI. The key driver for organisations investing in these initiatives is to generate insight from data that can be used to drive better decision making. However, as each industry has different aims and constraints, the adoption of data-driven approaches can vary significantly.
This presentation will look at core concepts of data science, such as the 3 Vs of data, and how different industries have looked to implement these concepts. In particular, we will look at possible opportunities for the pharmaceutical sector to adapt successful approaches from other industries.
About the Presenter
Richard Pugh is Chief Data Scientist and co-Founder of Mango Solutions, a Data Science consulting company specialised in the pharmaceutical industry. Richard studied Mathematics and Statistics at the University of Bath before working as a biostatistician within the life sciences industry. Richard then joined Insightful, working as a Consultant across many industries around the application of statistical methods using the S-PLUS software product. In 2002, Richard co-founded Mango Solutions to focus on the application of analytics to solve business challenges using technologies such as SAS, S-PLUS and R. Richard is heavily involved in the R community, co-authoring the book “R in 24 Hours”, and was the first President of the R Consortium. Richard is an active member of the committee of the RSS Data Science Section. Today, Richard spends much of his time advising clients across a variety of industries on data-driven approaches, and is a regular speaker at analytic conferences.
Time: 15:00 - 16:30 UK Time Presenters: Dr Joachim Schwarz, PhD Todd Sanger and Richard Pugh
Presentations:
1. 'Looking over the Fence' by Richard Pugh - Click here to view the slides
2. 'The Use of Predictive Modelling in Customer Relationship Management' by Joachim Schwarz - Click here to view the slides
3. 'Moving from R&D to Sales and Marketing: the business analytics experience of a statistician at Lilly' by Todd Sanger - Click here to view the slides
Dr Joachim Schwarz
Abstract Predictive Modelling in the field of Customer Relationship Management
The webinar focusses on one main problem of every customer relationship management department: How to identify those customers, which are more likely to e.g. terminate their customer relationship or to buy a new product? One way to solve this is predictive modelling. We will have a look on typical data a company has about their customers, and how it can be used to develop a model to predict a specific customer behaviour. A special focus will be laid on limitations of this approach and, last but not least, its specific potential to generate or to save money.
About the Presenter
Dr Joachim Schwarz, studied mathematics at the Georg August University in Göttingen and at Trinity College in Dublin. He did his PhD in business administration at the private university of Witten / Herdecke, and afterwards, he has more than nine years working experience as manager and team leader in the analytical CRM department of the Deutsche Telekom, with special focus on data mining and predictive modelling. Since winter term 2013, he is professor for business mathematics and statistics at the FOM university of applied sciences in Bonn.
PhD Todd Sanger
Abstract
Moving from R&D to Sales and Marketing: the business analytics experience of a statistician at Lilly Typically, pharmaceutical companies invest more money on sales and marketing than they do on R&D, yet very few statisticians work to support sales and marketing organizations. At Lilly, we created a group of statisticians to support analytical problems in Sales and Marketing. This talk will describe the types of issues we encounter and the statistical techniques we use to tackle these issues.
About the Presenter
Research Fellow, Advanced Analytics at Eli Lilly and Company
Richard Pugh
Abstract
Looking over the fence: What does Data Science mean outside of life sciences and what can we learn? The last 10 years have seen significant growth in companies investing in Big Data, Data Science, Machine Learning and AI. The key driver for organisations investing in these initiatives is to generate insight from data that can be used to drive better decision making. However, as each industry has different aims and constraints, the adoption of data-driven approaches can vary significantly.
This presentation will look at core concepts of data science, such as the 3 Vs of data, and how different industries have looked to implement these concepts. In particular, we will look at possible opportunities for the pharmaceutical sector to adapt successful approaches from other industries.
About the Presenter
Richard Pugh is Chief Data Scientist and co-Founder of Mango Solutions, a Data Science consulting company specialised in the pharmaceutical industry. Richard studied Mathematics and Statistics at the University of Bath before working as a biostatistician within the life sciences industry. Richard then joined Insightful, working as a Consultant across many industries around the application of statistical methods using the S-PLUS software product. In 2002, Richard co-founded Mango Solutions to focus on the application of analytics to solve business challenges using technologies such as SAS, S-PLUS and R. Richard is heavily involved in the R community, co-authoring the book “R in 24 Hours”, and was the first President of the R Consortium. Richard is an active member of the committee of the RSS Data Science Section. Today, Richard spends much of his time advising clients across a variety of industries on data-driven approaches, and is a regular speaker at analytic conferences.
Time: 15:00 - 16:30 UK Time Presenters: Dr Joachim Schwarz, PhD Todd Sanger and Richard Pugh
Presentations:
1. 'Looking over the Fence' by Richard Pugh - Click here to view the slides
2. 'The Use of Predictive Modelling in Customer Relationship Management' by Joachim Schwarz - Click here to view the slides
3. 'Moving from R&D to Sales and Marketing: the business analytics experience of a statistician at Lilly' by Todd Sanger - Click here to view the slides
Dr Joachim Schwarz
Abstract Predictive Modelling in the field of Customer Relationship Management
The webinar focusses on one main problem of every customer relationship management department: How to identify those customers, which are more likely to e.g. terminate their customer relationship or to buy a new product? One way to solve this is predictive modelling. We will have a look on typical data a company has about their customers, and how it can be used to develop a model to predict a specific customer behaviour. A special focus will be laid on limitations of this approach and, last but not least, its specific potential to generate or to save money.
About the Presenter
Dr Joachim Schwarz, studied mathematics at the Georg August University in Göttingen and at Trinity College in Dublin. He did his PhD in business administration at the private university of Witten / Herdecke, and afterwards, he has more than nine years working experience as manager and team leader in the analytical CRM department of the Deutsche Telekom, with special focus on data mining and predictive modelling. Since winter term 2013, he is professor for business mathematics and statistics at the FOM university of applied sciences in Bonn.
PhD Todd Sanger
Abstract
Moving from R&D to Sales and Marketing: the business analytics experience of a statistician at Lilly Typically, pharmaceutical companies invest more money on sales and marketing than they do on R&D, yet very few statisticians work to support sales and marketing organizations. At Lilly, we created a group of statisticians to support analytical problems in Sales and Marketing. This talk will describe the types of issues we encounter and the statistical techniques we use to tackle these issues.
About the Presenter
Research Fellow, Advanced Analytics at Eli Lilly and Company
Richard Pugh
Abstract
Looking over the fence: What does Data Science mean outside of life sciences and what can we learn? The last 10 years have seen significant growth in companies investing in Big Data, Data Science, Machine Learning and AI. The key driver for organisations investing in these initiatives is to generate insight from data that can be used to drive better decision making. However, as each industry has different aims and constraints, the adoption of data-driven approaches can vary significantly.
This presentation will look at core concepts of data science, such as the 3 Vs of data, and how different industries have looked to implement these concepts. In particular, we will look at possible opportunities for the pharmaceutical sector to adapt successful approaches from other industries.
About the Presenter
Richard Pugh is Chief Data Scientist and co-Founder of Mango Solutions, a Data Science consulting company specialised in the pharmaceutical industry. Richard studied Mathematics and Statistics at the University of Bath before working as a biostatistician within the life sciences industry. Richard then joined Insightful, working as a Consultant across many industries around the application of statistical methods using the S-PLUS software product. In 2002, Richard co-founded Mango Solutions to focus on the application of analytics to solve business challenges using technologies such as SAS, S-PLUS and R. Richard is heavily involved in the R community, co-authoring the book “R in 24 Hours”, and was the first President of the R Consortium. Richard is an active member of the committee of the RSS Data Science Section. Today, Richard spends much of his time advising clients across a variety of industries on data-driven approaches, and is a regular speaker at analytic conferences.
Time: 15:00 - 16:30 UK Time Presenters: Dr Joachim Schwarz, PhD Todd Sanger and Richard Pugh
Presentations:
1. 'Looking over the Fence' by Richard Pugh - Click here to view the slides
2. 'The Use of Predictive Modelling in Customer Relationship Management' by Joachim Schwarz - Click here to view the slides
3. 'Moving from R&D to Sales and Marketing: the business analytics experience of a statistician at Lilly' by Todd Sanger - Click here to view the slides
Dr Joachim Schwarz
Abstract Predictive Modelling in the field of Customer Relationship Management
The webinar focusses on one main problem of every customer relationship management department: How to identify those customers, which are more likely to e.g. terminate their customer relationship or to buy a new product? One way to solve this is predictive modelling. We will have a look on typical data a company has about their customers, and how it can be used to develop a model to predict a specific customer behaviour. A special focus will be laid on limitations of this approach and, last but not least, its specific potential to generate or to save money.
About the Presenter
Dr Joachim Schwarz, studied mathematics at the Georg August University in Göttingen and at Trinity College in Dublin. He did his PhD in business administration at the private university of Witten / Herdecke, and afterwards, he has more than nine years working experience as manager and team leader in the analytical CRM department of the Deutsche Telekom, with special focus on data mining and predictive modelling. Since winter term 2013, he is professor for business mathematics and statistics at the FOM university of applied sciences in Bonn.
PhD Todd Sanger
Abstract
Moving from R&D to Sales and Marketing: the business analytics experience of a statistician at Lilly Typically, pharmaceutical companies invest more money on sales and marketing than they do on R&D, yet very few statisticians work to support sales and marketing organizations. At Lilly, we created a group of statisticians to support analytical problems in Sales and Marketing. This talk will describe the types of issues we encounter and the statistical techniques we use to tackle these issues.
About the Presenter
Research Fellow, Advanced Analytics at Eli Lilly and Company
Richard Pugh
Abstract
Looking over the fence: What does Data Science mean outside of life sciences and what can we learn? The last 10 years have seen significant growth in companies investing in Big Data, Data Science, Machine Learning and AI. The key driver for organisations investing in these initiatives is to generate insight from data that can be used to drive better decision making. However, as each industry has different aims and constraints, the adoption of data-driven approaches can vary significantly.
This presentation will look at core concepts of data science, such as the 3 Vs of data, and how different industries have looked to implement these concepts. In particular, we will look at possible opportunities for the pharmaceutical sector to adapt successful approaches from other industries.
About the Presenter
Richard Pugh is Chief Data Scientist and co-Founder of Mango Solutions, a Data Science consulting company specialised in the pharmaceutical industry. Richard studied Mathematics and Statistics at the University of Bath before working as a biostatistician within the life sciences industry. Richard then joined Insightful, working as a Consultant across many industries around the application of statistical methods using the S-PLUS software product. In 2002, Richard co-founded Mango Solutions to focus on the application of analytics to solve business challenges using technologies such as SAS, S-PLUS and R. Richard is heavily involved in the R community, co-authoring the book “R in 24 Hours”, and was the first President of the R Consortium. Richard is an active member of the committee of the RSS Data Science Section. Today, Richard spends much of his time advising clients across a variety of industries on data-driven approaches, and is a regular speaker at analytic conferences.
Time: 15:00 - 16:30 UK Time Presenters: Dr Joachim Schwarz, PhD Todd Sanger and Richard Pugh
Presentations:
1. 'Looking over the Fence' by Richard Pugh - Click here to view the slides
2. 'The Use of Predictive Modelling in Customer Relationship Management' by Joachim Schwarz - Click here to view the slides
3. 'Moving from R&D to Sales and Marketing: the business analytics experience of a statistician at Lilly' by Todd Sanger - Click here to view the slides
Dr Joachim Schwarz
Abstract Predictive Modelling in the field of Customer Relationship Management
The webinar focusses on one main problem of every customer relationship management department: How to identify those customers, which are more likely to e.g. terminate their customer relationship or to buy a new product? One way to solve this is predictive modelling. We will have a look on typical data a company has about their customers, and how it can be used to develop a model to predict a specific customer behaviour. A special focus will be laid on limitations of this approach and, last but not least, its specific potential to generate or to save money.
About the Presenter
Dr Joachim Schwarz, studied mathematics at the Georg August University in Göttingen and at Trinity College in Dublin. He did his PhD in business administration at the private university of Witten / Herdecke, and afterwards, he has more than nine years working experience as manager and team leader in the analytical CRM department of the Deutsche Telekom, with special focus on data mining and predictive modelling. Since winter term 2013, he is professor for business mathematics and statistics at the FOM university of applied sciences in Bonn.
PhD Todd Sanger
Abstract
Moving from R&D to Sales and Marketing: the business analytics experience of a statistician at Lilly Typically, pharmaceutical companies invest more money on sales and marketing than they do on R&D, yet very few statisticians work to support sales and marketing organizations. At Lilly, we created a group of statisticians to support analytical problems in Sales and Marketing. This talk will describe the types of issues we encounter and the statistical techniques we use to tackle these issues.
About the Presenter
Research Fellow, Advanced Analytics at Eli Lilly and Company
Richard Pugh
Abstract
Looking over the fence: What does Data Science mean outside of life sciences and what can we learn? The last 10 years have seen significant growth in companies investing in Big Data, Data Science, Machine Learning and AI. The key driver for organisations investing in these initiatives is to generate insight from data that can be used to drive better decision making. However, as each industry has different aims and constraints, the adoption of data-driven approaches can vary significantly.
This presentation will look at core concepts of data science, such as the 3 Vs of data, and how different industries have looked to implement these concepts. In particular, we will look at possible opportunities for the pharmaceutical sector to adapt successful approaches from other industries.
About the Presenter
Richard Pugh is Chief Data Scientist and co-Founder of Mango Solutions, a Data Science consulting company specialised in the pharmaceutical industry. Richard studied Mathematics and Statistics at the University of Bath before working as a biostatistician within the life sciences industry. Richard then joined Insightful, working as a Consultant across many industries around the application of statistical methods using the S-PLUS software product. In 2002, Richard co-founded Mango Solutions to focus on the application of analytics to solve business challenges using technologies such as SAS, S-PLUS and R. Richard is heavily involved in the R community, co-authoring the book “R in 24 Hours”, and was the first President of the R Consortium. Richard is an active member of the committee of the RSS Data Science Section. Today, Richard spends much of his time advising clients across a variety of industries on data-driven approaches, and is a regular speaker at analytic conferences.
Time: 15:00 - 16:30 UK Time Presenters: Dr Joachim Schwarz, PhD Todd Sanger and Richard Pugh
Presentations:
1. 'Looking over the Fence' by Richard Pugh - Click here to view the slides
2. 'The Use of Predictive Modelling in Customer Relationship Management' by Joachim Schwarz - Click here to view the slides
3. 'Moving from R&D to Sales and Marketing: the business analytics experience of a statistician at Lilly' by Todd Sanger - Click here to view the slides
Dr Joachim Schwarz
Abstract Predictive Modelling in the field of Customer Relationship Management
The webinar focusses on one main problem of every customer relationship management department: How to identify those customers, which are more likely to e.g. terminate their customer relationship or to buy a new product? One way to solve this is predictive modelling. We will have a look on typical data a company has about their customers, and how it can be used to develop a model to predict a specific customer behaviour. A special focus will be laid on limitations of this approach and, last but not least, its specific potential to generate or to save money.
About the Presenter
Dr Joachim Schwarz, studied mathematics at the Georg August University in Göttingen and at Trinity College in Dublin. He did his PhD in business administration at the private university of Witten / Herdecke, and afterwards, he has more than nine years working experience as manager and team leader in the analytical CRM department of the Deutsche Telekom, with special focus on data mining and predictive modelling. Since winter term 2013, he is professor for business mathematics and statistics at the FOM university of applied sciences in Bonn.
PhD Todd Sanger
Abstract
Moving from R&D to Sales and Marketing: the business analytics experience of a statistician at Lilly Typically, pharmaceutical companies invest more money on sales and marketing than they do on R&D, yet very few statisticians work to support sales and marketing organizations. At Lilly, we created a group of statisticians to support analytical problems in Sales and Marketing. This talk will describe the types of issues we encounter and the statistical techniques we use to tackle these issues.
About the Presenter
Research Fellow, Advanced Analytics at Eli Lilly and Company
Richard Pugh
Abstract
Looking over the fence: What does Data Science mean outside of life sciences and what can we learn? The last 10 years have seen significant growth in companies investing in Big Data, Data Science, Machine Learning and AI. The key driver for organisations investing in these initiatives is to generate insight from data that can be used to drive better decision making. However, as each industry has different aims and constraints, the adoption of data-driven approaches can vary significantly.
This presentation will look at core concepts of data science, such as the 3 Vs of data, and how different industries have looked to implement these concepts. In particular, we will look at possible opportunities for the pharmaceutical sector to adapt successful approaches from other industries.
About the Presenter
Richard Pugh is Chief Data Scientist and co-Founder of Mango Solutions, a Data Science consulting company specialised in the pharmaceutical industry. Richard studied Mathematics and Statistics at the University of Bath before working as a biostatistician within the life sciences industry. Richard then joined Insightful, working as a Consultant across many industries around the application of statistical methods using the S-PLUS software product. In 2002, Richard co-founded Mango Solutions to focus on the application of analytics to solve business challenges using technologies such as SAS, S-PLUS and R. Richard is heavily involved in the R community, co-authoring the book “R in 24 Hours”, and was the first President of the R Consortium. Richard is an active member of the committee of the RSS Data Science Section. Today, Richard spends much of his time advising clients across a variety of industries on data-driven approaches, and is a regular speaker at analytic conferences.
PSI Introduction to Industry Training (ITIT) Course - 2025/2026
An introductory course giving an overview of the pharmaceutical industry and the drug development process as a whole, aimed at those with 1-3 years' experience. It comprises of six 2-day sessions covering a range of topics including Research and Development, Toxicology, Data Management and the Role of a CRO, Clinical Trials, Reimbursement, and Marketing.
Joint PSI/EFSPI Visualisation SIG 'Wonderful Wednesday' Webinars
Our monthly webinar explores examples of innovative data visualisations relevant to our day to day work. Each month a new dataset is provided from a clinical trial or other relevant example, and participants are invited to submit a graphic that communicates interesting and relevant characteristics of the data.
PSI Book Club Webinar: Atomic Habits - The Science of Getting Your Act Together
The book club’s usual focus is to read and discuss professional development books. In this short format event you can more easily develop you career without the commitment of reading the whole book - simply listen to the 1-hour long podcast before joining the interactive session on 21 May.
PSI Webinar: Methods and tools integrating clinical trial evidence with historical or real-world data, Bayesian borrowing, and causal inference
This webinar is organised by the RWD SIG and the Historical Data SIG. We will review recent methods, applications, and tools of integrating subject-level-data from clinical trial with external data using Bayesian methods and/or causal inference methods.
This networking event is aimed at statisticians that are new to the pharmaceutical industry who wish to meet colleagues from different companies and backgrounds.
PSI Webinar: Applying the Estimand Framework to Clinical Pharmacology Trials with a Case Study in Bioequivalance
This will be a 45 minute webinar which will explain the topic presented in the published paper, ‘Applying the Estimand Framework to Clinical Pharmacology Trials with a Case Study in Bioequivalance’. There will be 15 minutes for a panel Q&A with some of the authors following the presentation.
PSI Webinar: Methodology and first results of the iRISE (improving Reproducibility In SciencE) consortium
This 1-hour webinar will be an opportunity to hear about the methodology and first results of the iRISE consortium. iRISE is working towards a better understanding of reproducibility and the interventions that work to improve it. At the end of the presentation there will also be the opportunity to ask questions.
One-day PSI/PHUSE Event: Change Management for Moving to R/Open-Source
This one-day event focuses on the comprehensive management of transitioning to R/Open-Source, addressing the challenges and providing actionable insights. Attendees will participate in sessions covering essential topics such as training best practices, creating strategic plans, making the case to senior management, and managing both statistical and programming aspects of the transition.
PSI Book Club - The Art of Explanation: How to Communicate with Clarity and Confidence
Develop your non-technical skills by reading The Art of Explanation by Ros Atkins and joining the Sept-Dec 2025 book club. You will be invited to join facilitated discussions of the concepts and ideas and apply skills from the book in-between sessions.
This course is aimed at biostatisticians with no or some pediatric drug development experience who are interested to further their understanding. We will give you an introduction to the pediatric drug development landscape. This will include identifying the key regulations and processes governing pediatric development, a discussion on the needs and challenges when conducting pediatric research and a focus on the ways to overcome these challenges from a statistical perspective.
This networking event is aimed at statisticians that are new to the pharmaceutical industry who wish to meet colleagues from different companies and backgrounds.
The program will feature insightful sessions led by distinguished invited speakers, alongside a poster session showcasing the latest advancements in the field. Further details will be provided.
This networking event is aimed at statisticians that are new to the pharmaceutical industry who wish to meet colleagues from different companies and backgrounds.
This is an exciting, new opportunity for an experienced Statistician looking to take the next step in their career. Offered as a remote or hybrid position aligned with our site in Harrogate, North Yorkshire.
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